Ring fill = actual ÷ goal. Ring color = projected ÷ goal (green ≥ 100%, red < 100%) — binary, same rule for every metric including Ad Sales. Gray means either "No goal set" (goal column empty) or "Not available yet" (goal exists, actuals don't). Total Sales and Organic Sales projections are discounted by each brand's own pooled historical cancellation rate ("adj. X% cancel rate") — Ad Sales and évolis's Website group are intentionally left on the plain run-rate. ⚠ next to a goal figure = the Organic goal column itself is unconfirmed on that brand's sheet (stale header) — unrelated to the actuals gaps.